Distribution & Marketing
More attention for Berlin’s independent performing arts community.
As an interface between Berlin’s independent performing arts community and potential consumers, we increase the (inter)national visibility of Berlin’s artists, initiatives and organizations. The focus of the activities is oriented around impulses from the community and the opportunities for Berlin’s art and culture makers resulting from this work. Proactive Marketing requires the development of new markets, making it easier to access work produced in Berlin and specific networking efforts. As the community’s Central Point of Contact, our work will be supplemented by a Welcome Portal and an annual Information Brochure.