Proactive Marketing

Proactive Marketing expands the reach of Berlin’s independent performing arts community and develops new cooperation options with existing infrastructures from the fields of business, culture and politics. Initiatives for increased visibility make new markets accessible and create opportunities for exchange and networking. Cooperation agreements with culture partners, portals and disseminators serve to increase the audience and will be continuously expanded. The representation of Berlin’s independent performing arts community at conferences, festivals and industry events will be solidified and will actively promote local, national and international networking.