Audience Research – Data Collection in Practice

Over the course of a three-part workshop series, Audience Research Made Easy, we will deal with central questions from the field of audience research on a step-by-step basis. How well do we know our own audiences – and how can we use this knowledge expediently? The goal of the series is to develop a practical understanding of how more valuable knowledge about the audience of the independent performing arts community can be obtained, as well as to sustainably strengthen and further develop the relationship to the audience.

The first workshop focuses on the questions: Who attends the performance venues and events of the independent performing arts community – and for what reasons? What needs, expectations and experiences do audience members bring with them? And who are we failing to reach with our programming? In the workshop, members of the independent performing arts community will enter into conversation with each other: what information about my visitors do I want to obtain as a performance venue? How can this data be collected must expediently? What methods, from surveys all the way to conversations or digital tools, are suitable for which purposes? Together, we will explore practical approaches and reflect upon which methods are appropriate for the individual structure, venue or production.

The goal is to develop an understanding of how data collection can not only deliver sober numbers, but also provide valuable insights for being able to further develop opportunities and to sustainably strengthen the relationship with the audience.

Registration

Participation in the workshops is free of charge. Please register by December 1, 2025, at publikum [at] pap-berlin.de. We recommend taking part in all three workshops. The individual workshops can, however, also be attended independently from each other.

The workshops will take place online via the Ecosero platform (https://www.ecosero.de/. No download is required. The access link will be sent a few days before the event after registration.

Language

The workshops will be held in German spoken language.

Contact

If you have specific questions about the individual topics or the organization of the events, please contact Sarah Stührenberg in advance at sarah.stuehrenberg [at] pap-berlin.de (sarah[dot]stuehrenberg[at]pap-berlin[dot]de) or by phone at 030 / 20 45 979 14.