Digital Storytelling as a Marketing Instrument for the Performing Arts

This workshop places its focus on the three large-scale social media services Facebook, Instagram and Twitter. 
How does one work strategically online in the field of the performing arts? What stories can be told using what media and where can these stories best be told? How do newsfeeds, algorithms and insights work? What does one have to bear in mind with performance marketing? How does one adapt the mechanisms of the digital communication platforms in order to reach one's target group? What resources are needed in order to do so?
Practice exercises using the current projects of the participants and personal advisement sessions will round out the workshop.