Distribution and Marketing with Little Money

January 21 and 22, 2025, respectively from 10:00 am to 4:00 pm

This workshop in two parts is designed to assist artists, festivals and companies with marketing projects on little to no budget and distribution of work to international audiences.

Part one: How to sell out a show
This part of the workshop will go over topics for marketing projects on little to no budget: covering campaign strategies to reach a target audience and developing a voice for your project so that it is easily identifiable. Digital marketing tools will be explained as well as calendar expectations to execute a successful event. Learn how to present yourself and your art digitally and in real life through portfolios, social channels and guerilla marketing. We will touch on copywriting skills, visuals and informative tricks using online resources.

Part two: Distribution of work
The show is over, now what? This part of the workshop will cover distribution of work to local and international audiences, catering to the person, country, festival, or theater you are reaching out to and developing international relationships to provide further opportunities for showing your work. It will also cover creative ways to find festivals that suit your work and direct contacts.

In English spoken language.