An Introduction to Culture Marketing – From Concept to Reality

Would you like to market a culture project but have little or no experience? Or have you already invested an advertising budget and effort in promoting a project but haven’t reached your desired goal? In this seminar, we will look at the professionalization of culture marketing and learn tested tools and techniques to master the conceptual and operative stages of a culture projects while maintaining an overview of everything. We will work with analysis techniques (such as resource and target group analyses), define individual goals for projects and discuss marketing strategies, brand development and communication concepts. After the conceptual part, we will then concentrate on the continual that await in the everyday working life of culture marketing and talk about controlling, internal and external feedback and how the insight gained from this can be used.


In English spoken language, it is possible to ask questions and make comments in German spoken language