Public Exchange Marketing Training

Art and culture makers within the independent performing arts community can and should not be held to the standard guidelines of marketing and business administration. Their products and their target groups are not those of a service company. All the same, marketing strategies are necessary, but these must be as individual as the art and culture makers themselves. Authenticity and continuity in one’s own work play an especially important role in this while also presenting the challenge. 

With the Marketing Training, the Berlin Performing Arts Program supports art and culture makers within the independent performing arts community to develop and implement custom-made concepts for their communication strategy with the help of experts. The results will be presented and discussed during the Industry Get-Together. Feedback is expressly requested!

Participants:

Magdalena Balkowski (Cultural and Online Marketing Manager)
Susanne Gietl (PURPLE - Internationales Tanzfestival für junges Publikum, Berlin)
Deniz Kara (Actors, musicians)
Lena-Maria Kneisel (FLUGWERK, Berlin)
Carola Lehmann (theatre maker, performer)
Kristina van Kempen (SZENE 2WEI inklusive tanzkompanie)