Un/gleich/zeitig: Culture Campaigns – Long-Term Visibility Instead of Quick Clicks?

How do people learn about what the diverse cultural landscape in Berlin has to offer? Culture campaigns, from catchy posters all the way to topic-specific programming calendars, provide practical answers and create visibility in many parts of society. With Spielraum - the 2024 Berlin Days of the Independent Performing Arts Community, we, the Berlin Performing Arts Program, coordinated a joint community-wide campaign with a focus on the topic of community work for the first time. The BerlinIstKultur campaign which started in October has impressively demonstrated the relevance of Berlin’s cultural landscape and the danger it faces and Jazzwoche Berlin celebrated its sixth anniversary this year, this time under the title sichtbarkeit_visibility!

Together with the online portal Berlin Bühnen and Ballhaus Prinzenallee, which has mastered a large transformation process using clever PR work, representatives of campaigns will discuss the strategies and pitfalls of campaign work as well as what can be successful in achieving the jump to talking about content from the attention economy.

In German spoken language.

With Judith Brückmann (Berlin Bühnen), Philipp Harpain (GRIPS Theater, #BerlinIstKultur), Laura Kleinwort (Ballhaus Prinzenallee), Linus Lutz (Berlin Performing Arts Program) and Sabine Marie Willig (IG Jazz Berlin)

Moderation: Björn Frers (director of communications, PR)

Björn Frers accompanies the independent performing arts community in press and PR work – in the past with his agency björn & björn and in the projects of LAFT Berlin. He has worked as the director of communications for Fonds Darstellende Künste since 2020.