Un/gleich/zeitig: Tools and Methods – Hands On Audience (Research) and Audience Engagement

We deepen our knowledge of audience research, visitor surveys, and community work methods: experts from the fields of research, outreach and performance venues will provide an overview of their working methods and their practical application over the course of brief presentations. Inclusive approaches to audience research from and with the Institute for Cultural Market Research (IKMF), a self-developed statistical tool, as well as experiences with community work, intercultural opening, and audience engagement will be presented. In addition, the projects of the Berlin Performing Arts Program that focus on audiences and researching them will also be presented.

After this, experts will answer questions in table conversations and collectively reflect upon participants' approaches and the challenges in audience engagement.

All visitors are invited to bring their own topics with them for discussion. What have you always wanted to know about your audiences? What is your position on audience research and which approaches to active participation for audiences do you want to discuss?

In German spoken language.

With Gerlinde Bendzuck (Institute for Cultural Market Research IKMF, Working Committee of the German Disability Council) Mustafa Akça (Komische Oper), Hendrik Frobel (Managing Director, Chamäleon Theater), Laura Böttinger (Dance On – Dance Projects for Senior Citizens), Anja Kolmanics and Linda Scholz (Dirty Daisy Performance), Amy Fee (Board Danscentrum Sverige, Sweden) and Juliane Wieland and Insun Jung (Berlin Performing Arts Program)